America’s largest breast cancer organization the Susan G. Komen Foundation is sustaining serious blowback from its decision to sever ties with Planned Parenthood. Though the foundation insists its a non-partisan non-profit, its new rule only targets Planned Parenthood based on the politically-motivated agenda of anti-choice Republican lawmakers has certainly jeopardized its neutrality.

Today on MSNBC, host Andrea Mitchell — herself a breast cancer survivor — also pointed out to Komen’s founder and former George W. Bush Ambassador Nancy Brinker that the move is pummeling the foundation’s brand. Brinker, however, insisted that the responses the foundation received were nothing but “very, very favorable”