Owner Chris S. is the creator of the PPFH, which is on the menu during the restaurant's Hell Week, and he does his best to bring a challenge to spicy food lovers.

"All the people that like hot and spicy food consider themselves gun slingers and they come looking for trouble," he said.

One man's reaction after eating it? "Pain. I can't breathe. I can't talk. It tastes good at first. Now I can't taste anything."